Alongside your current role — strictly outside your working hours. In 12 weeks we build the foundation for your expert business.
In 12 weeks your foundation stands: positioning, offer, pricing structure. We build discreetly, outside your working hours — not a leap into the unknown, but a clear, proven plan.
Your salary keeps coming in. No leap into the unknown, no financial vacuum.
Outside your working hours, with no public trace. Nobody around you notices.
100% unproblematic under employment law — on your private infrastructure.
A clear, proven plan instead of risky improvisation or gut feeling.
Positioning, offer and pricing logic — the foundation that truly holds.
You'll know whether your foundation holds — while your salary still runs, not after.
Sooner or later, the best people do their own thing.
Your salary feels too safe to let go of.
1You have an idea, but no plan.
2You don't want to embarrass yourself in front of colleagues and clients.
3You can't find the time alongside your job.
4You believe that at 45+ the moment has passed.
5You don't know where or how to start.
6The position only you can occupy, drawn from your own career.
How you become visible, credible and unmistakable.
An offer that translates your expertise into real value.
Prices that match your level — and are sustainable.
We position you for your niche, develop your offer and define your pricing logic. All discreetly, while your salary keeps coming in.
The result: you have everything you need to launch your own expert business.
I spent 15 years in corporations and organisations. A doctorate in business administration, then brand management at Ferrero and Lindt & Sprüngli, plus work in international digital agencies.
There I learned how premium brands are positioned — and why some names carry trust and others don't. And then I took exactly the step you're thinking about now: out of the supposed safety of employment, into self-employment.
As a Pre-Founder Mentor, I now build the foundation for their own expert business together with employed experts 45+. And I do it the way I'd have wished for myself back then: discreetly, structured and while your salary keeps coming in. Without a leap into the unknown, without anyone around you noticing.
That's why I developed the Transition Architecture™ — a structured 1:1 process in three phases. So your foundation stands while you keep drawing your salary. Zero risk. Just absolute clarity.
A structured 1:1 process in three phases. We distil from your career the niche only you can occupy — and build your offer and pricing logic on top of it.
First we distil from your career the niche only you can occupy — precise, credible, unmistakable.
Then we build your offer: concrete, premium and tailored exactly to the people who need you.
Finally we define your pricing logic — sustainable, fitting your level and carried by the market.
Zero risk. Just absolute clarity.
Naturally, we develop your business foundation strictly outside your working hours as an employee. That keeps it clean under employment law and unproblematic for your employer.
No public presence, no trace. Preparation in the background.
A 1:1 process in three clear phases. Focused sprints, not improvisation.
Strictly in your free time, on private infrastructure. Contract kept in view.
3–4 focused hours per week. Built for people fully in their jobs.
No obligation & discreet · 30 minutes
Discretion, employment law, time, age. Here are the honest answers — before we even talk.
In principle, yes: you may prepare your self-employment in your free time and conceptually build your own expert business, as long as a few clear rules are observed:
Yes. You need 3–4 focused hours per week, no more. I developed my mentoring specifically for people who are still fully in their jobs. We work in clear, focused sprints.
No. We prepare everything in the background, with no public trace — and all in your free time. That way you have no problems under employment law either.
Quite the opposite. You build while your salary keeps coming in. When, whether and how you take the step, you decide later — from a position of security, not pressure.
Your 15+ years of experience are the capital younger people don't have. It's not about starting over, but about capitalising on what you've long been able to do.
We check that early and soberly, before you take any risk. Instead of a guarantee on paper, you get an honest assessment, clear scenarios and a decision matrix. If your foundation doesn't hold, you'll know while your salary still runs — not after.
In 30 minutes we'll clarify together whether your ambitions and expertise have the potential for a self-employed expert business. No obligation & discreet. Either way, you'll leave clearer than you came in.
I'll get back to you personally within two business days via your private address.